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Managing Innovation 2nd ed. - Tidd, Pavitt, Bessant The leading textbook on innovation and technology management in the European market. The authors are leading international figures in their field and the new edition will include coverage of the latest, most up-to-date research on the management of innovation. |
Cracking creativity. Secrets of creative genious - Michael Michalko Michael Michalko has produced a path-breaking book that characterizes how creative geniuses think and shows how we can apply their thinking strategies to become more creative in our work and in our personal lives. Whether you are a coach, an executive, a salesperson, an advertising copywriter, an engineer, a city planner, a management consultant, a teacher, an inventor, a homemaker, or a midnight novelist, this book will forever change the way you think. |